FOX National Games are NFL’s Highest-Rated; Ranks as Top-Five Show This TV Season
FOX NFL SUNDAY Whips CBS’ The NFL Today by Astounding +82%
New York-- Sunday’s (10/8/06) NFL on FOX presentation of the much anticipated NFC East battle between the Dallas Cowboys and Philadelphia Eagles, one that featured the return of former Eagles receiver Terrell Owens to Philadelphia, posted a strong 13.9/28 (22.1 million viewers) national rating, according to Nielsen Media Research figures released today. The 13.9/28 posted by Sunday’s NFL on FOX National Game represents an impressive +29% increase over the comparable Week 5 National Doubleheader Game a year ago (vs. 10.8/21) and also out-rated NBC’s Sunday night prime time NFL game by +45% (vs. 9.6). For the week, FOX's National Game was the 2nd highest-rated and 2nd most-watched program on television behind ABC's Grey's Anatomy (14.9/22, 22.8 mill). Through five weeks of coverage, NFL games on FOX are off to their most-watched start to a season in the history of the network’s partnership with the NFL.
This season, FOX's National Game average of 13.5/27 (21.4 million viewers) is up +11% over last year's 12.2/24 on households and up across all key male demos including M18-34 (+11%, 10.7 vs. 9.6), M18-49 (+10%, 11.7 vs. 10.6), and M25-54 (+11%, 12.8 vs. 11.5). FOX's National Games also hold a sizable +16% advantage over CBS's National Games and NBC's Sunday Night Football, and it is the highest-rated of the NFL’s six telecast windows. If it were a prime time program, it would rank fourth this TV season behind only Desperate Housewives (13.7), CSI (14.0) and Grey’s Anatomy (15.4).
After the conclusion of Sunday’s Cowboys-Eagles Game, FOX Sports’ presentation of THE OT postgame show earned a sensational 8.7/15 (13.5 mill.), +235% advantage over NBC’s 7:45-7:58p portion of Football Night in America (2.6/5). It placed second in the Sun/7-8p time period behind CBS's "60 Minutes" (8.5/14) in households, but ranked first on A18-49 (4.9/15).
The FOX NFL SUNDAY pregame show, broadcast live from Philadelphia’s Lincoln Financial Field on Sunday, recorded terrific ratings as well. America’s most watched pregame show earned a fast national rating of 4.0/10 (5.6 million viewers) this weekend. That is a huge +21% increase over last year's Week 5 show (vs. 3.3/8), and is FOX's highest-rated pregame rating so far this year. Demos were equally impressive as this weekend's telecast was up +17% on M18-34 (2.8 vs. 2.4), +15% on M18-49 (3.0 vs. 2.6), and +13% on M25-54 (3.4 vs. 3.0). Last weekend’s FOX NFL SUNDAY obliterated The NFL Today on CBS, which posted a season-low 2.2/6 fast national by 82% in households.
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